I have never liked the brand “Starbucks” – I feel paying so much money for a cup of coffee, is just criminal. So when i read this entry on Forbes, a smile crept on my face.
In a nutshell, Starbucks is going BAD! The fact there are so many competitors, and the cost of dairy products going through the roof causing starbucks to have to put their prices up twice in a year, means that many people favour cheaper alternatives from Maccys or other coffee outlets.
I know i eat at subway, and they do just basically sell sandwiches for twice as much as anyone else does (like starbucks does with coffee) but these two companies are in different leagues. You cant buy a subway style sandwich from anywhere but subway. You can buy a cappa-frickin-chino from tescos.
Whilst searching for starbucks logos, and other such crap, i stumbled upon this little gem from a guy who discusses the history behind the starbucks logo.
Its mad what you find on the internet!