Tag: SEO

  • Passing Keywords through 301 Redirects

    As you can probably see, I have recently changed the domain name for my blog to a shiny new short one – that contains only my name, and actually has a O not a zero, so I will hopefully have a better chance of ranking for my own name now 🙂

    Anyway, before i changed domains, a friend of mine suggested we do an experiment to test a theory a top SEO company has about passing keywords to a new domain name by using a 301 redirect.

    Also the keyword being passed cannot be mentioned anywhere on the page – the only reference to it was to be in the keyword used to link to my blog.

    My friend made a word up, i wont mention it in text it will contain it in the screenshots below (don’t want to screw up the results 🙂 ) and we linked to my blog from a high traffic website, using this made up word as the anchor text.

    We waited for the link to be picked up (and in fact had to give it a kick up the arse using Jumptags to speed things up a bit – I wanted my new domain name!!) and once it was ranking in google for this keyword we put the 301 redirect in place to move all pages, posts etc over to 0lly.uk.

    Again, we waited….

    And waited…

    And slowly but surely the UK domain name was being replaced in the index by the .IM domain name, and then one day we checked and;

    So there you have it! This has proven on this occasion that in fact a 301 redirect will pass “anchor text only” keywords over to your new domain name.

    NB I have noticed a fair drop in traffic and have lost some of my high positions for certain keywords switching to this domain, however I don’t care as the new name kicks ass. 🙂

  • ProAction Camera Systems

    We’ve been working hard with a company in Nottingham who are expanding into the Online Market for Action Camera systems for Cars, Bikes, Surfers, Snowboard nuts and everything inbetween. They stock camera systems to suit every need, from helmet camera systems, motorsport cameras right through to underwater cameras – all in stock and available for delivery via UPS.

    Its a very competitive market, especially online – so we’ve waved the magic SEO wand over their site and made it as search engine friendly as possible. We’ve analyised the market, looked for what people search for, checked the competitors and what we’ve come up with, is www.ProActionCameras.co.uk.

    What they wanted to achieve is something in-between the camera sites out there at the moment, cover both the branded stuff (GoPro Cameras, Contour HD Cameras) right through to the unbranded Chinese camera systems that allow there to be a package suitable for every budget.

    We’re hoping that the site will do really well in the SERP’s, and despite being unfinished (IE Stylesheet, a few other bits) its already looking like its gonna make a mark on the Action Cameras industry!

  • Search engine optimisation

    Me and dave have been offering SEO as a service to our customers for well over a year now, and its only really been recently that i have started getting my head round it.

    Its so confusing when you start looking into it, there are so many tools, websites and people that claim to be able to help you do this, and get to the top – the fact of the matter is, you will struggle to get to the top unless your site sells those particular keywords to google.

    So i would struggle to get to the top of google with this site, for say, debt management – because aside from my ramblings about banks screwing me over there aint anything on this site about debt – so no matter how many links i point here with the keyword debt management is irrelevant.

    When we first started the SEO we could of probably been described as black hat, as all we did was buy links from link brokers – AND THAT WAS IT! We soon learnt by our mistakes and slowly but surely we are starting to paint over the black with a nice shade of GREEN.

    I say green as apposed to white, because we are trying to get people to the top of google with minimal inbound links, and just purely based on the relevance of the site and its content. And of course by building the site with all the relevant jigsaw pieces required by the search engines.

    I’d welcome any pointers in regards software to manage my SEO efforts, and also ways to get decent links that are not frowned upon – as i find it very hard to get in touch with people who have the most relevant websites.

    Do you do SEO?

    What do you charge?

    Do you make any guarantees?

  • Making my blog more social?

    To many people the internet is still something to be wary about, a huge thing that only nerds and rocket scientists can understand, although to many of us its familiar, useful and in many ways our home-from-home.

    I have been using the internet for personal and business-y related stuff for 12 years now – and for most of that time i have had some form of making-my-blog-more-socialwebsite or blog. However, it is only the last few years that i have started to truly understand the potential there is to be had from a highly ranked long-standing website.

    So i have decided to start making my blog more visable to the world in an attempt to spread my very limited knowledge just that little bit further.

    The last few months has seen me dive in to the world of twitter head first, and to be honest its the only social networking site i have ever really liked! And i have recently picked up the slack in regards blogging about stuff. I had really died down with it due to other work commitments.

    I dont particularly want to use the sidebar widgets that my mate wiggy uses – he gets a lot of traffic and comments from them, but in order to get this traffic he has to browse sites and do stuff in return and i am a busy guy so allocating time to do that is harder than you might imagine.

    So i have decided to use the power of wordpress and its huge plugin database to help make my blog more social.

    Im using twitpress which posts a message to my twitter page every time i add a new blog entry (dont worry i dont blog that often) Its something i try and do now and then anyway, so having a plugin do it for me automatically is just a bonus really!

    I am also going to give my blog an overhaul using the thesis framework as it is something i have bought recenlty and have been using for a while – and i love it!

    Once i have the design out the way i’m also gonna look at other subtle ways to get my blog noticed a bit more on the internet.

    If anyone has any ideas then feel free to leave a comment! 🙂