EDIT: This post has been updated with fresh information at the bottom of this article.
Ok, so a guy called Martin Willmott is not a scammer as such, but GAWD DAYUM he is one hell of an internet troll, so much so, I just had to blog about him.
NB: I am by no means endorsing this troll. I just find the extent he has gone to pretty mind-blowing.
Here we go…
A friend of mine runs a small 2 man operation fitting TV aerials, and I have helped him with his website and marketing. Whilst I was looking for sites to contact to help with his marketing I came across a website run by Martin Willmott AKA BuckbyAerials.tv
Martin Willmott has taken it upon himself to go on a one man mission and troll every single large TV aerial company in the UK – all because the national companies were seemingly taking work from his business Buckby Aerials, in his local area! Competition is supposed to be healthy as it creates better products, better service and better experiences. Martin Willmott seems to not agree.
He’s absolutely gone to town on two companies in particular, Aerial Force and Aerial Express – two huge players in the game that probably do 1000 jobs each per week! If you take those 1000 jobs per week, and then say the laws of average mean that 1% of those people dont have the best time, and leave a negative review – thats 10 reviews each, per week.
If you then assume that – if not prompted – most people who had a good experience just get on with their lives, and those 10 people who had a bad time feel the urge to go on an online rant about how the engineer never turned up, or how they were charged MONEY FOR A SERVICE! HOW DARE THEY! lol.
It all starts to unravel…
Lets look at the issues Martin Willmott has with National Aerial companies….
- National companies often use self employed engineers/staff who act for the company, but are not “employed” by the company. These self employed people often go home early or take too long between appointments (traffic, lunch, vehicle issues, laziness) meaning some appointments get cancelled. This is something all large national companies like these guys suffer from, and they spend £1000’s trying to make things run more efficient so this doesn’t happen. They are only human though.
- Most of the time, the self employed engineers do live in the areas they serve. It doesn’t make commercial sense to send an engineers from London to fit a TV Aerial in Wales – does it? So “National” companies are often much better value than “Local” companies as they benefit from bulk buying and other things that small “Local” companies cannot compete with.
- Everything in life (especially everything reported on the internet) is all about perspective and context – dont just take the first thing you read as gospel, else you will end up jumping to conclusions, making yourself look silly and also saying or doing something you regret (or make yourself a target of an infamous 0lly blog heh)
Martin Willmott has also made YouTube videos that seem to be staged, but i’d bet diamonds they are also totally taken out of context (see point 3 above). You hear the testimony of an old lady and you feel sorry for her. Anyone would. But the reality of the actual situation she was in is probably totally different to what Martin Willmott has portrayed in his video.
He’s also broken the Trustpilot Terms of Service by posting “reviews” on loads of Aerial companies pages, saying things like “I WANT TO HEAR FROM YOU” and “EMAIL ME YOUR STORIES” which highlights how far he is prepared to go in his campaign against this industry.
All in all, Martin Willmott paints a really bad picture of himself, the Aerial industry and his business, Buckby Aerials. His videos and posts suggest he sees competition as a bad thing – and he really shouldnt.
If you’ve been on the recieving end of Martin Willmott and his threats, or you’ve been “featured” on his fantastic website for being a “Scammer” then i’d like to hear from you. Comment below.
Until next time guys – peace out 🙂
17/07/18 – POST UPDATE: Ok, so over the weekend Martin Willmott contacted my office and threatened my business partner with legal action and also started reeling off personal information about my business partner in an attempt to intimidate him.
As my business partner was relaying the info to me on the phone later that day, we noticed alerts coming in regarding malicious “reviews” that were being posted about us on 3rd party review sites!? He even doxed me on his own personal website posting my full name and town of birth, alongside other personal info that isn’t available in the public domain. So we now seemed to be the newest victim of this guys online rage!
I wanted to hear more from the other side of the coin, and I reached out to the CEO’s of two of the largest Aerial companies in the UK and as soon as I mentioned his name, the tone of the conversation changed. I was made aware of the true extent this chap has and will go to to discredit these large organisations. Apparently these guys aren’t the first people he has gone on a rampage against either, according to the guys I spoke to this morning he’s a serial “man-on-a-mission” when it comes to trying to bring down large organisations that he takes offence at.
Now, many people reading this may be thinking “But 0lly, isn’t that what you do on this website, too? – to answer that, no, it’s not. I expose real scams, trolls, phishing attempts and other such stories – as well as write blogs about my life, my thoughts and my opinions. I do not go after people or large organisations without researching things first, and whereas my initial post about Martin was more a response to how blown away I was at how far this chap would go – this followon has purely come off the back of my amazement at how “on the money” I seemed to be in part 1 of this article. His aggressive phone call to the office and online rampage against me and my business (of which this opinion and article is NOTHING to do with) proves he really is a bit of a wrongen!
I am allowed to post my views about the things I observe on my own website. I dont ask anyone to read these posts but if the posts are found and help people (and I know they do) then I feel that is mission accomplished. I do not, and never have, falsified info, comments and I certainly would never go on 3rd party review sites myself and post false comments about someone. Thats a line I will not cross.
I did take this post down overnight, while I double checked the situation and whilst I was getting info from “the other side” and after a morning of phone calls and more research I am reinstating this post as I believe it’s something that needs to be seen.